VBites Ventures has announced its second Venture investment, this time in plant-powered nutrition specialists Fit Delis.
Speaking exclusively to Plant-Based News, founders Thomas Forster and Sam Friskey explained that they were delighted to be partnering with VBites Ventures and Heather Mills and were looking forward to leveraging VBites’ extensive network, 100%-vegan manufacturing facilities and pioneering food-science team to help spread the Fit Delis message worldwide.
Entirely vegan, Fit Delis nutritional products are 100% natural, entirely plant-based and do not compromise on taste or quality. Born out of a belief that everybody should be given the same opportunity to be the very best version of themselves every single day, they have created the cleanest, all-natural supplement range which is both great-tasting and packed full of healthy properties.
Speaking at the investment closing ceremony hosted at bankers Coutts & Co. in London, vegan investor Heather Mills said:
“This is a really exciting investment for me. As a gold-medal-winning vegan athlete and the holder of several world records, I know how hard it is to get the right mix of nutrition and protein from plant-based sources. It is possible, but it has always required relentless dedication and planning. What the Fit Delis team is doing to help bring 100% vegan nutrition to everybody is really worthwhile, and I am delighted to be helping them on their journey to bring vegan nutrition to everyone in the world.”
VBites Ventures is a private, direct-investment portfolio established by Heather Mills, owner of VBites and a pioneering vegan entrepreneur, to assist early-stage plant-based businesses (including, but not limited to those in the food, clothing, cosmetics and toiletry sectors).
Heather is dismayed by the plight suffered by so many innovative and promising plant-based brands, in particular with the soaring costs of property and the real scarcity of 100% vegan manufacturing operations. To address this, VBites Ventures has invested heavily in its own completely plant-based factories to allow it to assist its investments in achieving their fullest potential but retaining their small-company feel and, most importantly, retaining the majority shareholding for the ambitious founders who have started them.
Fit Delis products are currently available to order directly from fitdelis.com, but coming soon to a health food store near you!